Breakthrough Innovation Synthesis

Customer pain point: "We feel that our business model is becoming outdated, but all our ideas are only minor improvements. How can we make a real breakthrough?"

GIN approach: We launch GIN. It deconstructs your current model, finds its "central trade-off" and, using the "Blue Ocean" and "Bisociation" methods, generates a portfolio of 2-3 fundamentally new, breakthrough business models.

The result for the customer: a "Portfolio of Hypotheses for Growth" that gives your R&D department and board of directors food for thought and a basis for real innovation.