Competitive Wargaming

Customer pain point: "Our market is very competitive. Any move we make elicits an immediate response. How can we stay two steps ahead?"

GIN approach: We use GIN. You set your move (e.g., "launch a new product"). Using GIN competitor analysis, we model their 3-5 most likely responses and offer you countermeasures for each scenario.

Result for the customer: A "playbook" that allows your team to be prepared for any actions taken by competitors and to make decisions proactively, rather than in a panic.