Customer Insight Analysis

Customer pain point: "We want to launch a new product, but we're not sure we fully understand our customers. What do they really need? What are their pain points?"

GIN approach: Based on GIN, we analyse reviews, forums and social networks to create an "empathy map" of your customer.

Result: A detailed portrait of 2-3 key segments of your audience, their real needs ("Jobs to Be Done"), fears and objections.