Executive Profiling

Client's pain point: "I have important negotiations coming up with [a partner/investor/competitor]. I need to understand them 100%: what motivates them, what they fear, how they make decisions."

GIN approach: We use GIN to collect data and conduct in-depth analysis. We create a psychological and strategic portrait of the individual based on four vectors: Drivers, Worldview, Vulnerabilities, Archetype.

The result for the customer: A "Strategic Portrait" — a dossier that gives you the "keys" to effective interaction: what language to speak, what arguments to use, what topics to avoid.