Public Perception Management

Client pain point: "Our new idea/technology is too revolutionary for the market. How can we prepare public opinion and make the 'unthinkable' first 'radical' and then 'standard'?"

GIN approach: We apply GIN. We diagnose the current position of your idea in the Overton Window and develop a step-by-step strategic roadmap to shift it in the right direction.

Result for the client: A 'Window of Opportunity Map' — a long-term plan for managing public discourse and strategically positioning your innovation.